What Is Fashion?


Fashion is defined by the ways people use certain objects, styles, and garments. It is a social behavior, and it requires acceptance among consumers and an audience. One cannot call an outfit fashionable if only two people wear it. But it is considered a form of fashion when many people are wearing the same look. Why do people buy into a particular trend? The reasons may vary from individuality to conformity.

Observation patterns

Observation patterns in fashion can be described as the patterns of behavior observed by an observer. Humans can be found in many different environments, and they wear various types of coverings depending on their climate. In some locations, people wear no coverings at all. Though the patterns of coverings might appear to be simple, they are quite complex.

Social groups

Fashion is a reflection of social groups and the values they hold dear. It is also important to keep in mind that different groups have different styles and tastes. Some examples include hippies, anti-gun groups, environmental activists, and high school jocks. Some groups even have specific fashion and clothing codes.

Mass production

The process of mass production affects many aspects of the fashion industry, including the quality and value of finished garments. In addition, mass production creates huge amounts of waste. This waste consists of discarded fabric, trimmings, and dead stock, and non-textile waste, such as polluted water, CO2 emissions, and dyes. This waste creates a negative environmental impact, and has major economic consequences for the fashion industry.

Sustainable fashion

Sustainable fashion is a movement to make the fashion industry more eco-friendly and ethical. Its goal is a carbon-neutral industry, while ensuring social and animal welfare. It also promotes sustainable raw materials and traceability of production processes. The movement also advocates for higher wages and safe working conditions.

Social media

Social media has become an integral part of the fashion industry. It allows consumers to share their looks and influence designers’ creations. It also increases the pressure on designers to keep up with new trends and to know what consumers want. Social media also allows designers a window into the fashion world’s subcultures and lifestyles.